The Academy

the academy branding.jpg
SM Academy Wallet design.jpg
SM Academy postcard.jpg

Spark + Mettle, a charity that helps to build the character strengths, soft skills and networks of young people for them to succeed in the workplace. The brief was to develop the brand for a collection of workshops (Plug In, Power Up, Amplify) collectively called The Academy. Branding included a logo for each workshop, a logo for the programme, all to be used on banners, wallets and resources. I came up with simple symbols to represent each leg of The Academy, which seamlessly fit together into the light bulb visual.